Real Estate Innovation Forum: Digitalization in the Property Industry

The Real Estate Innovation Forum

New technologies and digital change: The pace of innovation in the property industry is rapidly accelerating, changing the market and facing all players with new challenges. EXPO REAL presents the latest trends and solutions – particularly at the Real Estate Innovation Forum, the interactive information platform around the digitalization of the property industry.

EXPO REAL 2018 - Europe's largest real estate fair sets the stage for real estate start-ups


The largest start-up contest in the real estate sector is being held for the second time in the halls of Messe München.

The Real Estate Innovation Forum has grown significantly.

Over 60 start-ups across a 750-square-metre area: young tech firms are exhibiting at EXPO REAL. Their developments represent the potential of digitization in the real estate sector. There is also a comprehensive conference program, plus pitches and techtalks.

New technologies are changing the real estate industry

The digitalization of the real estate sector concerns all fields: from asset, property, facilities and construction management to investment and financing as well as home services technologies. This change offers attractive chances, but also requires productive technological solutions. The market opens up far-reaching possibilities for creative technology startups as well as established real estate companies. The interaction of these partners promotes synergy effects and attractive business perspectives - so everyone involved can benefit from a win-win situation.

EXPO REAL, the leading trade fair of the property industry, gives you ample opportunity to probe the market and find your bearings in it. At the new Real Estate Innovation Forum you will obtain first-hand tips and information on the digital transformation of the property industry. Startups and retailers will also present attractive solutions and projects. If you visit the property industry trade fair, you will benefit from the resources bundled in the network.

The new Real Estate Innovation Forum – first-hand information

Innovaiton Network zoom Real Estate Innovation Forum 2017

With the Real Estate Innovation Forum in Hall A1, EXPO REAL picks up on the need for discussions and information about digital change and presents new and innovative approaches to solutions and trends. In the Innovation Forum, a separate conference area, well-known experts will also inform you on relevant topics in presentations and discussions and make concrete recommendations. And you should not miss the 25 selected technology startups emerging as winners from the first round of the Real Estate Innovation Contest. At the five "Startup Battlefields" on stage, they fight for first place in their thematic area with exciting live presentations. A real highlight!

The Real Estate Innovation Contest – the top 25 startups

The purpose of the Real Estate Innovation Contest is to identify and support young and innovative technology companies which want to bring about lasting change to the processes in the real estate industry with their products and services, and bring them together with the established players of the sector. Find out more about the top 25 startups which prevailed in the pre-pitch of the international contest in the fields of “Invest”, “Market”, “Plan & Build”, “Manage & Operate” as well as “Smart City & Work”, in April 2018.

The program of the Innovation Forum will tell you on which day and at what time they will compete for final victory.

But see for yourself: Experience the inspiring atmosphere of the Real Estate Innovation Forum in our three videos.

  • EXPO REAL 2017 – Real Estate Innovation Forum Celebrates Premiere
    EXPO REAL – Innovation Through Start-ups
    EXPO REAL – Start-ups and Established

Real Estate Innovation Forum 2017

  • EXPO REAL 2017 – Real Estate Innovation Forum Celebrates Premiere
  • EXPO REAL – Innovation Through Start-ups
  • EXPO REAL – Start-ups and Established

Accumulated knowhow on digitalization

  • Advanced knowldege: Get first-hand information on the latest technology trends and innovations of the industry.

  • Innovations: Meet leading proptech startups presenting themselves and their creative digital solutions at the new Tech Alley.

  • Synergy effects: Be there, when decision-makers and experts from the real estate and digital industries discuss digital solutions for practical applications.

  • Valuable contacts: Benefit from the opportunity to network with experienced players and startups from different areas of the property sector.

The Tech Alley: Top-quality solutions and dialog

The Tech Alley is an ideal platform for the active exchange between innovative startups and experts, investors and the numerous trade fair participants. Other carefully selected, young companies with a clear focus on technology will present themselves and their specific products, services and ideas for the real estate industry. An excellent opportunity to make new contacts and advance your company in times of digital change.

Tech Talk Zone – Innovative showcases and debates

In addition to the ‘Tech Alley’ a new sector has been created – the ‘Tech Talk Zone’, an area hosting 40 innovative showcases and debates. The sessions will deal with the ten themes according to the workspaces at the Tech Alley and will enable the exhibiting companies to showcase their ideas, products and services for the real estate industry. Each Tech Talk session will be moderated by one international partner of the Real Estate Innovation Network, who will present insights about the ecosystem, introduce the subject and upcoming pitches. The concept is to offer visitors and startups an open space for new perspectives and dialogues on innovation and to create a network that facilitates collaboration, business opportunities, and interdisciplinary dialogue.

What better chance to get a deep insight into the most relevant subjects of real estate innovation? Visit us in hall A1 at booth A1.050 and talk to startups and experts on future topics.

For more information on the program, the themes and its participants just visit the EXPO REAL conference program about the ‘Tech Talk Zone’.

New Work Use Case

Digital transformation is shaping the future of working.
Workspaces are no longer simply dedicated to concentrated focus work, they need to be spaces where people can connect, collaborate, converse and create.
The architectural concept of the Real Estate Innovation Forum reflects this new working world – especially thanks to the sponsors Haworth, Artemide and Object Carpet.


Founded by G.W. Haworth in 1948, Haworth is a privately held, global leader in the contract furnishings industry. Over the years, Haworth has grown and evolved, investing in research, design, and acquisitions that expand their portfolio and network to meet changing market dynamics.

Object Carpet

Since 1972, OBJECT CARPET has stood for quality, design and innovation in the commercial property sector. At OBJECT CARPET, beauty and practicality always go hand in hand. The carpets “Made in Germany” are durable and robust, with an exciting colour palette. A sense of aesthetics, colour and architecture, in combination with advanced production techniques, results in elegant and unusual designs in the form of rugs, carpet tiles and fitted carpets.

Object Carpet


Founded in 1960s, Artemide is one of the most known illumination brands in the world. Today the Artemide collections convey a unique mix of values: the approach to human and responsible light goes hand in hand with design and material savoir faire, combining next-generation technology with ancient wisdoms, a perfect expression of sustainable design.

Tip: The EXPO REAL Blog offers you further information on the subject as well as views and experiences of different players. Why not just have a look!